Applying to be a Vendor

I want to be a part of
I heart Market too!

Great news! We are always on the lookout for fresh talent.
Keep on reading and we will tell you how to do so.

Things you need to know before you apply

I heart Market is a curated market and we chose our traders carefully.  We have a committee of informed market professionals that review the application forms looking for products that are a cut above the rest. We receive a large number of applications every month and we are not able to accept everybody.

I heart Market Ethos

Our Market Ethos is the most important part of our business. And sticking to this has ensured our success.

When it comes to approving products for the I heart Market, we search for things beyond the ordinary.

We look for products either on trend or ahead of the pack.

We get many applications every month and have seen countless products along the way that were well made and visually pleasing yet not all make the cut. We are looking for exceptional products that have a good design ethic, well made, unique and innovative; something out of the ordinary that cannot be easily found in the commercial marketplace and preferably of a handmade nature. 

We try not to choose products that are too similar to what is already available in the marketplace and that avoids saturated trends.

We chose products that are commercially viable in the current market and this includes them being priced appropriately.

The criterion for joining the market is based on whether we feel that your product suits the I heart Market brand, whether we feel there is a client base for the product and that it is of great quality and design.  We encourage handcrafted, locally designed, organic, repurposed, up-cycled, locally sourced and delicious products. 

We do not accept anything that has been mass-produced.

We do not accept any imported products.

Can my product be produced overseas but designed by me?

No. We believe in creating and reaping the sustainable benefits of a local economy. We do not accept any imported goods that are made in any other country other than South Africa, even if designed or managed by a South African person.

Can I choose my stall position?

Unfortunately not. We take great care in crafting a suitable table plan for each market. Many different criteria are considered, such as the size of the stall, the category thereof and any other specific requirements.  

What if I am not able to trade every month? Will I be positioned in the same place each market?

We understand that sometimes you have other commitments and so we do not require traders to trade every single market. We will however ask you to reapply if you have not attended three markets in a row.

We try our best to keep the same location of each stall as the previous month – but cannot always guarantee this.  If you skip a month, we cannot reserve your position for the following month.

Can I pack up early?

We do not allow traders to leave early. The trading hours must be strictly adhered to. When one traders leaves early, this usually creates  a domino effect, with other vendors also leaving early, resulting in a poor representation of the market as a whole which discourages customers to stay and browse with ease.

How do I apply?

Fill out our online Application Form. Find the form at the bottom of this page, but please read the rest of our FAQ’s before filling out a form. 

Please take the time to complete the form as thoroughly as possible so that we can get a complete understanding of your product. We ask the questions on the form in order to be in a better position to review each request according to a set of criteria in order to ensure that the products are in keeping with our ethos and vision.

Sell your product to us. We review dozens of applications each week and only select those that stand out to us – therefore the more detail you give us, the better positioned we are to review your product.  

Be professional, the application form is a direct reflection of your brand and product.

Please explain your product and the manufacturing process clearly.

I have a problem with submitting my form, please help!

Unfortunately our processes do not allow us to accept anything other than a completed Online Application Form.

Please check the following and try again.

  • Ensure that you have completed all the compulsory fields (those which have an asterisk next to them).
  • Ensure that the size of your photo’s / images / PDF’s do not exceed 200 KB each (as indicated on application form).
  • Check that your internet connectivity is not too slow and therefore timing out.
  • Check that you are not experiencing any browser issues.

A good test​ or workaround​ is to try and submit from another computer.

I have submitted my application form, what now?

You should have received an email stating that we have received your form. If you have not (do check your Spam folder too) then there was a problem with submitting the form. Please read the ‘I have a problem with submitting my form, please help!’ tab for more details.

Please note that we try to process new applications from the 18th to the 22nd of every month. We ask for your patience while we consider your application and consult our committee. We will get back to you as soon as we have made a decision. 

Once we have made a decision you will receive an email stating whether we have accepted or declined your product. Please note that we get large numbers of applications and we are forced to be very selective of the stalls. 

If we accept you, we will send you all the relevant T’s & C’s, banking details, payment reference, payment deadlines, etc. via email.  

Once payment is received in full, your participation in the event is considered fully confirmed.

Can I send product samples for you to review?

We only accept samples of products that fall under the skin care or food categories so that we can test and taste them. If/when we are ready to sample your products, we will contact you via email to arrange a time to drop off samples. Depending on the nature of your food, potential vendors must supply food samples wrapped as they would be when serving at the market. If the nature of your food product will perish quickly, we can with prior arrangement, arrange for the vendor to prepare the food on site.

NB: Please do not include any packaging that you wish to be returned to you.

What do I need to know when applying for a food stall?

We have a hugely popular food section at our market. At I heart Market we are looking for foods that are ready to eat on site or deli goods, cakes, pastries that can be eaten there or taken home. I heart Market is not a farmers market and we focus more on meals or treats rather than fresh produce.

No fires, braais or barbeques are allowed on site.

Electricity points are at a premium and wherever possible, we ask vendors to use gas or other alternatives. When applying please state if you require power and we will assess if we have a spare plug point.

Access to water is provided, but it is a fair way away from the market so bring muscles!

All Health and Safety regulations must be strictly adhered to; failing to do so will result in being dismissed from the market.

All food traders are required by law to have a Food License for the I heart Market venue. As this license is address specific, we will assist you with the application process only once/if we have accepted you as a new trader.  

What about the environment?

We encourage all our traders to consider the impact that their products and packaging have on the environment carefully and to rather than choosing the cheapest or most obvious option; to find a creative solution that has the least impact on environment. 

When considering packaging, please consider using natural fabrics, paper or glass rather than plastic. Plastic is permanent, it takes hundreds of years to break down and often makes its way into the oceans damaging and poisoning sea life and is then passed along the food chain to humans.  

We do not allow plastic straws, polystyrene packaging, balloons or plastic packets at the market and are working towards removing many single use plastics at the I heart Market by December 2017.

How much does it cost to trade at I heart Market?

Trading costs until November 2017:

Table in the Marquee – 1,5m x 2m: R490 per market, table and one chair included.

Rail in the Marquee – 1,5m x 2m: R490 per market, rail not provided. One chair included.

Please note you may not use both a rail and table due to space constraints.

Gazebo stall or food stall – 3m x 3m: R670 per market, table and one chair included. You must provide your own good quality gazebo.

Ready to apply?

Please enter your name and email below to view
application form